It's 5 o'clock somewhere else

You don't have to wait till 5 o'clock.

Wednesday, December 5, 2012

Tips For Launching New Products in a Bar

So you created a new liquor/energy drink/electric cigarette and have some gimmick you think is so cool.  You are now trying to get the place people go to spend money whether they have it or not.  A bar. As kind of a big deal at my bar you will probably have to interact with me and convince me to sell your vodka/recovery drink/state of the art condoms over the other other guy's organic spirit/non gmo mixer/vitamin enhanced molly.  Here are some things to do and not to do in this situation.  These are based on my two most recent interactions.

DO introduce yourself, and remember my name. Not that hard.  It is the same as the state we live in.

DON'T upon hearing my name comment that I must be a Falcons/Dawgs fan.  Or that I MUST be from the state.  I am none of these.

DO explain upon introducing yourself which company you are with and the product you are selling.

DON'T stand at my bar creepily staring at me and then point at your shirt with your product's logo.  I don't have time for that even if I am not doing anything else.

DO give me your card.

DON'T show up with out one, expect me to put your contact info in my phone, mine in yours, or even remember meeting you without a card.

DO offer me incentives to give my staff.

DON'T try to impress me with a nice promo car and promo girls dressed like hookers when my clientele are prettier and drinve nicer cars. A little research would be nice.

DO come in the afternoon when I am not busy.

DON'T come in at 8 during a dinner rush.

DON'T come in at close then stay for 2 hours after we are closed not buying aything and using our restaurant like your personal space.

DON'T under any circumstances ask me if a lot of "brothers hit on me because I have a fat ass".  I know sometimes think that is a compliment in Atlanta, but it is unprofessional and is the quickest way for me to never sell your product.  And to tell other people not to sell it. Seriously.  I've been behind a bar for almost 10 years. 10 years of fat ass comments have built many layers of bitch.